After years of perfecting my own denim, I am offering them to the public. Denim is a known quantity, but OD’s (Observer Denims) require explanation…
“ Don’t they get dirty? ” Sure, but 4 years of riding motorcycles, crashing them, scooters, crashing them, sailing, shooting, remote villages, bustling fashion capitals, bustling conflict capitals, hail, overflowing gutters, 20w 30, & A-, has all come out in the wash, tap cold on delicate.
I’ve never gone without packing them, or a week without wearing them. OD’s can be worn as easily with a tailored jacket as they can a field shirt. Worn with a patina, or boiled with a weeks worth of coffee grounds they are even suitable for conflict environments.
Improvements to the denim format start with the Self-Belt system. Adjustable with one hand the self belt system removes the need for a belt, & helps adjust for weight fluctuations on the road. The self belt system can be routed overtly from the center waist or covertly from the side seam.
Another innovation, the Self-Hem system allows you to cut your denim to one of 2 pre-sewn hem lines, saving your OD’s from fraying excessively & you a trip to the tailors. Wash you’re OD’s before hemming.
The pattern of the O.D’s are an amalgam between my preferred silhouette: very high waisted, suppressed waist, with a clean, straight, athletic cut from the hipline, & feedback from 7 samples sent out for testing to Observers around the globe. I’d urge you to compare the provided measures to a few of your own pairs before purchasing, if in doubt size up from your measured size as OD’s adjust down.
The Hardware & fabric for the OD’s are equally considered. I developed proprietary Observer nickel plated brass buttons & rivets, painted with white enamel as a little nod the surfer’s pendants I grew up with. The fabric is an ideal 11.5 oz Cone Mills broken twill denim. With Cone Mills demise the last of American Selvage Denim blinked out of existence, this is some of the last yardage available after the mills closure. The broken twill gives the denim a casual texture, that cleans up well with tailoring & takes stains better than any other fabric trialed.
The OD Pre-Order closes 07/20 with an expected ship date of 08/31, you can order your own pair here.
